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商品編號： 9-507-016 出版日期： 2006/11/07 作者姓名： Ofek, Elie;Sherman, Eliot 商品類別： Entrepreneurship 商品規格： 21p 再版日期： 2012/03/12 地域： United States 產業： Retail and consumer goods 個案年度： 2005 - 2005
商品敘述：
Gauri Nanda is the creator of an innovative new product: an alarm clock named Clocky that, in addition to ringing, rolls around the room in order to force its owner to get out of bed. Beset by media attention and consumer interest but still at least a year away from the ability to debut Clocky, Nanda must navigate a series of challenges and difficult decisions in order to effectively bring her product to market. These include positioning strategies, choosing the proper channel, potential partnerships, manufacturing issues, market analysis, and PR management.
涵蓋領域：
Public relations;Innovation;Product positioning;Market segmentation;Product development;Marketing management
相關資料：
Case Teaching Note, (5-508-022), 25p, by Elie Ofek, Jill Avery
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